I love these adverts, and using blockbuster film style VFX, combined with humour to make a brand seem cool really appealed to me. The brief that would allow me to produce something like this was the one for Heinz Salad Cream. This requires a quirky advertisement to make Heinz Salad Cream appeal to the 18-29 year olds. What I wanted out of this brief, was to be able to produce something with a fight sequence, green screen/compositing and matte painting.
When considering the things that appealed to 18-29 year olds, my mind instantly went to computer games, night clubs and fashion. The latter two seemed to lack the possibility for VFX so computer games became the obvious choice.
After looking at some trailers for popular computer games, I decided I really like the slow motion fight scenes in the Assassins Creed trailers.
When considering the things that appealed to 18-29 year olds, my mind instantly went to computer games, night clubs and fashion. The latter two seemed to lack the possibility for VFX so computer games became the obvious choice.
After looking at some trailers for popular computer games, I decided I really like the slow motion fight scenes in the Assassins Creed trailers.
This gave me the idea of an Assassins Creed style advertisement, starting with a lone hooded figure standing atop of a tall build looking over the city (matte painting). It's a typical Assassin Creed style landscape, hot and exotic city surrounded by mountains. He hears a scream and leaps down to the streets below to find a woman being mugged by several men. A close up fight sequence ensues combining slow motion and bursts of speed. Instead of a knife, he's using a squirty bottle of salad cream to take out the attackers.There's no blood, only salad cream across faces and on the screen. When the attackers are all flat out on the ground he turns to the woman holding her sandwich protectively to her. He offers her the salad cream and she smiles.
Heinz Salad Cream - Your Secret Weapon.
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